The platform paved the way for the next generation of music stars, helping usher artists as diverse as Olivia Rodrigo, PinkPantheress, and Måneskin to stardom.įor our second annual music report, we decided to take an in-depth look at what music makes TikTok tick. TikTok remained the top source of music discovery for fans of all backgrounds. The map here only touches on a fraction of TikTok's global impact. TikTok saw trending songs from dozens of countries, and from every continent.
Trends on TikTok open doors to underground and DIY scenes like Hyperpop and Glitch Hop, exposing them to a global audience. Ole Obermann, Global Head of Music, TikTok 2021 has been a huge year for music and for TikTok and we’ve been humbled how the industry and so many artists have partnered with us to make this magic happen across so many different countries.įrom the Beatles to Sea Shanties, J Balvin to Abba and of course who can forget Taylor Swift's entry - the last 12 months have provided so many music moments, inspired our community of one billion and shown the world that music starts and lives on TikTok” “TikTok opens the door to new artists, new sounds, underground and DIY scenes as well as the classic hits, connecting them with a global audience and passionate music community like never before. Over 175 songs that trended on TikTok in 2021 charted on the Billboard Hot 100, twice as many as last year. The staggering view counts on TikTok do not exist in a vacuum, but directly translate to commercial success for trending songs and artists. The most popular of these songs approach, and even exceed, 20 billion views on videos they soundtrack. Approximately 430 songs surpassed 1 billion video views as TikTok sounds in 2021–a threefold increase over 2020. Stars can preview new songs to a legion of hungry fans, who jump at the opportunity to create content inspired by a musical element or favorite lyric.Īfter turning heads in 2020, TikTok continued its tremendous growth to be a dominant force in music and the music industry in 2021. TikTok is a playground where artists and creators can interact, combining their unique sensibilities and talents to propel trends to the forefront of culture. In turn, TikTok occupies a central place in the creation, consumption, and interpretation of modern music. It's the glue that connects TikTok's disparate threads, providing a throughline between individuals and communities who bring their own spin to the latest trend. Music is at the heart of the TikTok experience.
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